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Anusuya Lahiri

HISTORICAL FACTS: Walmart tests ads inside its new ai chatbot sparky - The Untold Story

Walmart WMT Artificial Intelligence United States WSJ

Walmart

Walmart Inc. (NYSE:WMT) is quietly testing ads inside its new artificial intelligence shopping agent, Sparky — signaling a future where chatbot-powered recommendations become a major money-maker for online retail.

The retailer has been quietly experimenting with new ad formats alongside select advertisers.

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