Digital journalism is as subject to fads as any other medium. Snarky fisking — responding to an article line-by-line — gave way to the quiz boom, which was consumed by the personal essay before the long decade of short-form video. But if you squint, you can see the outline of the type of stuff that always works.
Gossipy reported pieces on scams and relationships, such as the latest news about Donald Trump’s aide Natalie Harp or The Cut’s regular output, are always a safe bet. Fightstarters over ambiguous issues — the annual argument over “Baby, It’s Cold Outside,” the internet-breaking Dress, countless poorly written math equations on Facebook — are evergreen. Barring that, it never hurts to channel Helen Lovejoy from “The Simpsons”: You won’t go broke thinking about how we should all think of the children.
