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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

BIZARRE: Warner bros discovery enables comscore videoamp as upfront currency - You Need To See This

Comscore VideoAmp Discovery Warner Bros Nielsen Warner Bros Discovery
A stack of money

Warner Bros. Discovery said it has enabled national advertisers to use audience data from Comscore and VideoAmp as currency in the upcoming upfront market.

Clients will be able to use the alternative currencies while buying linear inventory and data driven advanced advertising applications. The Comscore and VideoAmp data can also be used to improve platform cross-platform measurement looing to transact agaiins advanced audience targets.

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