Warner Bros. Discovery held its upfront presentation at the Theater at Madison Square Garden May 17 in New York. Pushing the tagline Dream Bold Here, John Steinlauf, Discovery chief U.S. ad sales officer, shared that the presentation is not exactly the show Warner Bros. Discovery planned to put in before the writers strike, adding that only executives would take the stage.
He boasted of WBD’s “ability to connect with people on a deeply human level and take them places they want to come back to, again and again and again.”
