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Andy Mukolo

INSANE: Watchmaker on pace to join billion dollar club - The Real Truth

TAG Heuer Frédéric Arnault Bernard Arnault Luxury LVMH

Swiss watchmaker TAG Heuer could soon join the upper-echelon of LVMH Moet Hennessy Louis Vuitton SE (LVMHF) brands that generate over $1 billion in annual revenue for the conglomerate’s business.

TAG Heuer is a Swiss luxury watchmaker known for its high-quality timepieces and rich heritage in the world of horology. The company was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. Initially, it was named "Heuer," but in 1985, TAG (Techniques d'Avant Garde), a Luxembourg-based holding company, acquired a majority stake in the company and it was renamed TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the company. 

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