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George Winslow

EXPLAINED: Wbd unveils advanced advertising features for max | Rare Historical Photos

WBD Max Jon Steinlauf Warner Bros Discovery
Jon Steinlauf, chief U.S. ad sales officer, Warner Bros. Discovery, on stage at the WBD upfronts.

NEW YORK—During its upfronts presentation, Warner Bros. Discovery announced a suite of new advanced ad products available on Max, that include shoppable ads, advanced contextual targeting and interactive video formats. 

Chief of U.S. advertising sales officer Jon Steinlauf reported that the new products include shoppable ads, advanced contextual targeting and interactive video formats, in addition to the premium video ad solutions that have been successfully running in the marketplace.  

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