
Max Ma's hopeful vision and bright-eyed optimism is compelling. The CEO of Faraday Future's sub-brand, Faraday X, laid out a narrative of a dogged company, overcoming a decade of obstacles to achieve production of its first product, then moving on to higher-volume segments. He promises affordable electric vehicles and plug-in hybrids ranging from $20,000 to $50,000. He promises a deeply integrated AI experience. It's hopeful, it makes sense and now is the right time to do it.