NYX has finally revealed how to pronounce its name, and it's not how you think.
Make-up brand NYX has long confused shoppers with the pronunciation of its name, but it recently stated that pronouncing each letter individually is wrong, and so is pronouncing it 'NIKES'. It confirmed on its social media that the correct pronunciation is 'NIX'.
The debate over how to say its name has been long-running, but the brand has hopefully ended it now. Its post comes after fashion giant Shein recently confirmed how to pronounce its name.
