When WeightWatchers was originally conceived, it was envisioned as a weight loss company that meshed support groups and an intensive diet plan into one cohesive program. At the forefront of the company was something called the “Prudent Diet,” which had been developed in the 1950s by Dr. Norman Jolliffe. The diet called for fish five times a week, eating liver once a week, two pieces of bread and two glasses of skim milk a day along with an abundance of fruits and vegetables. Alcohol, sweets and foods rich in fats were prohibited. All portions of foods were also encouraged to be weighed before eating.
Although the diet proved effective, it failed to provide any sort of mental support for its followers. That’s where WeightWatchers thrived — in providing those seeking to lose weight with the means, encouragement and strength they needed to attain their personal goals.
