The fast food company, Wendy’s, has teased a saucy new pricing strategy scheduled to go into effect sometime in the future — or maybe never.
The company announced that it planned to test a new digital menu board, which can enable quick changes to prices in response to demand and other factors. Such "surge pricing," also called "dynamic pricing," would allow Wendy’s to tweak the prices of its menu items based on the time of day, demand, location, and possibly even the weather.
