As we move into the cosy autumn season, we must bid a fond farewell to our hot Britpop summer. That (heat)wave of nostalgia-fuelled joyful entertainment evoked one of two experiences – for the older generation, a reminder of the music and memories of their youth, and for the younger generation, an introduction to some of the most iconic music Britain has to offer.
It’s not just Oasis that captured the nostalgic heart of the nation; brands also benefited from this emotional ride. From adidas’ Oasis collection – a co-branded 26-piece range of timeless merch – to Lidl’s take on the parka and Burberry’s campaign celebrating the brothers’ legacy (below), each brand had its very own unordinary idea for the season of nostalgia.
