Colour is central to a brand's identity. Before we even read a brand name, the logo's colours have often subconsciously communicated to us what the brand is about, and how it wants to be perceived. Studies have shown that the average person makes a judgment on a product within the first 90 seconds of viewing, so designing a logo must be a careful operation with thoughtful intent.
Often we can recognise a brand based on its signature colours, so what happens when those colours are inverted? Icon Press has teamed up with Karen Haller to explore this very question. If you've got a logo design in the works, our collection of the best logo designers could help make the task a little easier.
