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Schneur Zalman Newfield, Associate Professor of Sociology and Jewish Studies, Hunter College

EXPLAINED: What is chabad lubavitch a jewish studies scholar explains - The Real Truth

Lubavitchers have put up leaflets, posters and even murals of Rabbi Menachem Mendel Schneerson around the world, with many proclaiming him the messiah. Nizzan Cohen via Wikimedia Commons, CC BY-SA

If you live anywhere near New York – or anywhere in the world, really – you may have seen a picture of Rabbi Menachem Mendel Schneerson. Yellow posters of the rabbi’s face are stuck to lampposts or streetlights: an elderly man with a long white beard and black hat.

For tens of thousands of ultra-Orthodox Jews, Schneerson is simply “the rebbe”: the leader of the Chabad-Lubavitch movement, even though he died in 1994. The name “Chabad” is familiar to many Americans, but the actual beliefs of this Hasidic group rarely are.

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