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Evening Standard
Evening Standard
World
Jordan Page

EXPLAINED: What is drinkflation | Vintage Vibes

The ABV percentage of major beer brands has reduced while prices have remained the same - (Johnny Green / PA)

As the cost-of-living crisis continues, terms like “drinkflation” and “shrinkflation” have become increasingly popular when referring to the value of the items we purchase.

Major drink brands – including Carlsberg, Stella Artois and Hophead – have been accused of drinkflation over the past few years, while household items such as sausages and mouthwash have fallen victim to shrinkflation. But what do the terms mean, and how do they impact the value of the product we buy?

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