With the upcoming releases of Spider-Man: Brand New Day and Avengers: Doomsday, Disney has been promoting a new premium format for movie theaters: Infinity Vision. The tricky thing for the House of Mouse is that the new MCU movies are both getting released against some major competition on the 2026 movie schedule: The Odyssey for Spidey and Dune Part III for Doomsday. What’s even more challenging for Disney is that both of those movies have exclusive holds on IMAX theaters around the world. This seems to be what has motivated the company to come up with Infinity Vision.
Like many, I wondered exactly what the new format consists of, so I went down the rabbit hole to find out. (A different rabbit hole from Alice's, to be sure.)
