Most brands have customers; The Row has collectors. In just eight years, the New York-based label – known for its understated, impeccably crafted clothing and accessories – has won a cult-like following. The die-hard fans don’t just stop at one bag or coat, but rather fill their wardrobes with multiple pieces from the brand – and that’s despite the lofty prices (which start at £210 for a pair of cashmere socks).
The Row practically invented quiet luxury, though hackneyed a term it has become. There is no overt branding, no shoutiness. The palette is generally subdued, apart from the odd lipstick-red trouser or forest-green shirt. Even the house’s most popular exports – namely, the Margaux and Half Moon bags, Fisherman sandals and Ginza leather flip flops – aren’t immediately identifiable to the untrained eye, but that’s part of the allure. The brand’s only real signifier is the line – or ‘row’ – that runs down the back of each of their signature T-shirts (the garment that started it all).
