- President Trump’s business empire is far larger and more valuable today than it was during his first term—and his crypto holdings make its exact size harder than ever to pin down. For this story, two reporters and a data editor from Fortune reviewed hundreds of pages of financial disclosures, drew on several months of beat reporting on TMTG and World Liberty Financial, and spoke with seven watchdogs and experts. We shared our findings with the White House, the Trump Organization, TMTG, and World Liberty Financial, and incorporated their responses.
Long before Donald Trump was president of the United States, he was a brand—the TV billionaire known for his gaudy properties, his celebrity hobnobbing, and a sprawling universe of products bearing his name, from resorts to steaks to continuing education courses. That brand has grown massively since, and now powers a media company and crypto operation that have added billions to Trump’s net worth.
