In 1981, Lee Atwater, the most influential Republican party strategist of the late 20th century, sat down for an off-the-record interview with the political scientist Alexander P Lamis. At the time, Atwater was a junior member of the Reagan administration, but he would later go on to run George HW Bush’s presidential campaign in 1988 and then become chair of the Republican National Committee in 1989.
In perhaps the most revealing, and most infamous, portion of the interview, the hard-charging Republican operative explained to Lamis how Republican politicians could mask their racism – and racist appeals to white voters – behind a series of euphemisms.
