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The Guardian - AU
The Guardian - AU
Entertainment
Emily Wind

DARK SECRETS: What s behind the taylor swift friendship bracelets trend - The Real Truth

Taylor Swift ERAs Swiftie Travis Kelce TikTok
Taylor Swift friendship bracelets
‘Taylor Swift is her own economy,’ Paul Georgiou said, who has sold more than 20,000 individual bracelets since the Australian Eras tour was announced. Photograph: David Levene/The Guardian

If there is one thing that has become synonymous with Taylor Swift and her sold-out Eras tour, it would be friendship bracelets.

Seen as a nostalgic trend of the past in many ways, friendship bracelets have well and truly made a comeback thanks to Swift. Fans are making dozens – even hundreds – of them to swap with fellow Swifties at live shows.

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