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Fortune
Fortune
Allie Garfinkle

SHOCKING: What startups and k pop have in common - You Need To See This

(Credit: Christopher Polk/Billboard—Getty Images)

Today, we’re swapping software for bright lights, AI infrastructure for boy bands, and Silicon Valley for Seoul. 

We’re talking about K-pop dealmaking. It’s an especially good time to take a closer look at Korea-based entertainment powerhouse Hybe: Last week, Hybe America CEO Scooter Braun officially stepped back from his long career as a manager for superstars like Justin Bieber, Ariana Grande, and Demi Lovato. He'll now focus exclusively on Hybe (the news also helped send Braun’s years-long rift with Taylor Swift back into headlines).

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