A good product name should be a unique identifier that evokes a sense of purpose. A great product name should mean something too. There are a ton of great product names out there, Windows is up there. It’s a graphical operating system that uses windows to convey information. Simple, effective, memorable. How about the Logi Dock? It’s Logitech’s Dock — perfect. It seems effortless for certain brands to crank these out, so why are others struggling?
Admittedly, coming up with a good product name isn’t exactly easy. Even the best of minds can struggle at times. For example, when explaining his brand’s pilfering of the alphabet’s ninth entrant, the original Apple Genius, Steve Jobs, once said it stands for “'Internet, individual, instruct, inform and inspire.” Thankfully, somebody in the room was paying attention and pointed out: “That’s four too many I’s, Steve. Nobody is buying the iiiiiPhone.”
