When Alexa Chung launched her eponymous fashion label in May 2017, legions of girls who’d grown up idolising the British model and presenter’s kooky glam-meets-grunge wardrobe in the early 2000s were positively chomping at the bit to get their hands on a slice of Chung’s inimitable wardrobe.
However, just five years on and the brand is closing its doors.
