Glaring issues plagued destinations dependent on tourism even prior to COVID-19. Overtourism overwhelmed communities — depleting resources, damaging environments and pricing out locals from their own neighbourhoods.
Rather than a rush to return to business as usual as international travel restarts, an opportunity exists to rethink how we do tourism. While many are focused on the role of tourism in post-pandemic economic recovery, tourism that emphasises social cohesion and sustainable consumption will contribute to a healthier tourism future.
Overconsumption in mass tourism led to the degradation of local ecosystems. Once-pristine sites that tourists come to see, like Maya Bay on Phi Phi Leh Island in Thailand, have had to be shut down to recover. An emphasis on catering for and privileging tourists' needs created social problems, including inflated prices making locations unaffordable for locals.