Donald Trump’s fundraising emails and other communications show that he and his propagandists are masters of what I have termed “horror politics.” Ultimately, Trump’s horror politics strategy is designed to terrify his MAGA people and other followers into supporting him as their savior and protector. Because Trump is ruled by an obsessive need for power and adoration, the support he seeks takes the form of lots of money from his followers, their undying loyalty to him, and voting him back into the White House where, as promised, he will become the country’s first dictator.
Trump’s fundraising emails and other communications are weapons in a struggle over emotions, information, the political battlefield, and the future of the country and its democracy and society.
