One of Donald Trump’s greatest talents – deployed during his time as a real estate tycoon, source and subject of tabloid gossip, reality TV protagonist, and president of the United States – is his ability to tell stories. With six weeks until the US midterm elections, he is likely to lean on this instinct more than ever.
Rarely does the US president appear more comfortable than when behind a microphone, speaking without interruption, sometimes for multiple hours. Long before entering the White House, he wholeheartedly embraced social media as a means of crafting his narrative, going so far as to launch his own social network when booted off others.
