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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

FORGOTTEN HISTORY: White claw spots grabbing viewer s attention edo finds - Caught on Camera

EDO White Claw Smirnoff
White Claw ad JB Smoove.

White Claw and other hard seltzers and lemonades are taking to the airwaves and getting results, according to new data from EDO, which tracks the effectiveness of advertising campaigns.

Since the beginning of the year, there has been a 131% surge in airings of commercials for hard seltzers and lemonade.

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