The White Rose brand is one of the most easily recognisable Nottingham brands. The fashion brand has managed to create a loyal customer base who flock to their 12 stores to get the best bargains in upcycled, second-hand clothing and accessories.
The label is the creation of Grace Walker and her co-founder Angela Ford who came up with the concept for White Rose while studying at Nottingham Trent University. The two friends were involved with the Aegis Trust who were working with students at the time to raise awareness of genocide.
Grace and Angela both travelled to Rwanda in 2008 which she describes as a very 'moving experience' where they met survivors who were students like themselves. They came back to Nottingham determined to do what they could to support Aegis Trust.
