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Michelle Spear, Professor of Anatomy, University of Bristol

INSANE: Whole body deodorants a solution to a non existent problem | Rare Historical Photos

Marques/Shutterstock

Step into any supermarket or pharmacy, and you’ll find aisles brimming with products designed to make you smell “fresh”, feel “clean”, or somehow achieve a level of “purity” that no human body naturally possesses.

Whole-body deodorants have joined the lineup of intimate washes, douches and steaming kits, with internet searches for these deodorants massively increasing since 2023. All promise to do what your body is already masterfully equipped to handle: keeping itself clean and functioning.

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