In 2022, Pinterest Predicts, an annual report looking into growing trends on the social media platform, announced that “afternoon tea is the new happy hour.” The famed pastime, which is steeped (pun intended) in English tradition, had garnered widespread fascination across the United States — amongst both younger and older generations.
According to Pinterest data published at the time, searches for vintage tea parties were up by 70%. An online survey, consisting of 444 million Pinterest users worldwide, also found that many preferred getting “tea with a friend” over “drinks after work.”
