Agentic AI and unified commerce are set to shape ecommerce in 2026 because the foundations are now in place: consumers are increasingly comfortable using AI tools, and retailers are under pressure to operate seamlessly across channels.
On consumer behavior, Eurostat reports that 32.7% of people aged 16–74 in the EU used generative AI tools in 2025 (for personal, work, or education use). That’s already a meaningful base, and it’s growing quickly.
