Though roughly flat for the year, Amazon.com Inc. (NASDAQ: AMZN) is continuing to impress as it grinds higher into the final stretch of 2025. Shares closed around $230 on Wednesday, Dec. 10, up roughly 40% since April and maintaining the multi-month uptrend.
While the bulls briefly lost their grip after the stock hit fresh all-time highs near $260 in early November, the bears failed to build on that weakness. With momentum turning higher again, Amazon looks poised to retest those highs. Consistent earnings strength and renewed analyst conviction are powering Amazon’s latest uptrend, setting the stage for a potential breakout that could carry it to $300.
