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Creative Bloq
Creative Bloq
Technology
Daniel John

EXPLAINED: Why apple s hermes orange iphone is going viral in china | Rare Historical Photos

Apple Hermès China
Krakow, Poland - November 6, 2025. Close-up editorial image shows a hand holding the latest Apple iPhone 17 Pro Max in Cosmic Orange, against a black background, highlighting the phone’s unique colour and camera design. The shot captures current consumer technology trends and the distinct design choices of Apple devices. This editorial photo is suitable for articles, reviews, and technology news related to smartphones, Apple products, or mobile innovation.

If there's one design area in which Apple tends to play it safe, it's colour. For a long time, the only options available for the iPhone were silver, grey or silvery-grey. Back then, the idea of a 'Cosmic Orange' iPhone was, well, cosmic.

It's no surprise that 2025's orange iPhone 17 Pro has proven a huge hit – after a strong of muted hues, it's the first ostensibly flashy 'Pro' iPhone Apple has ever made. The best iPhone for photography is also the brightest – and it's proving particularly popular in China.

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