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Evening Standard
Evening Standard
World
Joanna Taylor

HISTORICAL FACTS: Why are celebrities obsessed with nootropics - The Untold Story

The secret to tip-top brain function, excellent elocution and being an attractive, inspirational beacon of zen and calm? According to celebrities Gillian Anderson, Bella Hadid, Joe Jonas, Kourtney Kardashian and Travis Barker, the answer is nootropics – bottled, canned and contained in snacks and supplements for your consumption.

Over the last few years, each of the aforementioned celebrities has founded or invested in a brand offering so-called ‘smart-drugs’ which promise a range of feel-good benefits.

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