
In recent years, an increasing number of consumers have been abandoning their favorite brand-name potato chips for cheaper, generic options. That’s because chip prices are on the rise, primarily due to inflation (one could call it “potato-flation,” even) and extreme weather.
Last July, Matt Phillips of Sherwood News reported that “prices for a 16-ounce bag of chips are up 30.6% since the end of 2020, outpacing the 20.6% increase in the consumer price index.” That’s roughly “a decade to 15 years worth of price increases in around three years,” Phillips added, considering that price increases for potato chips “have typically been between 1%-2% a year.”