There's been a flurry of rebrands in the soft drinks space of late. The likes of 7UP, Sprite, Pepsi, Fanta and Minute Maid have all had new looks. In the midst of a cost of living crisis, you might think that expensive rebranding projects would be put on hold, but not so for the world's leading soft drinks companies, it seems.
To find out what's going on in this FMCG (fast-moving consumer goods) sector, we spoke to Patrick Llewellyn, CEO of 99designs by Vista, who offered his insight.
