MYSTERIOUS: Why becoming more self obsessed is the last thing the next generation needs - What They Never Told You

The key to unstoppable confidence lies in becoming unashamedly obsessed with yourself.”

Appearing innocently in my inbox, these words made me want hiss like a cat – bare my teeth and unsheathe my claws, hackles raised. The ones that followed were no better: “True self-obsession requires breaking societal conditioning that labels self-focus as selfishness.”