It was a big day in my household when the latest Bluey album, Bluey: Up Here dropped. I’m a mum, and I’ve heard a lot of children’s music on repeat for the last six years. But as an artist and executive working in sonic branding, I was particularly thrilled when the pre-save showed up in my feed.
Because yes, Bluey’s storytelling is sharp, observant and speaks to kids and parents alike, but how it uses music is intentional, which heavily impacts the audience’s emotional experience. Lead composer Joff Bush and his collaborators have created a world defined by sound that pulls the audience in.
