Prime Minister Mark Carney recently raised the Pride flag on Parliament Hill and lamented the growing anti-2SLGBTQIA+ sentiment in Canada. He also committed $1.5 million to make Pride festivals across the country safer.
This political support stands in sharp contrast to the many businesses that have reduced or ended their support for the 2SLGBTQIA+ community this Pride season.
Multinational corporations like Google, as well as Canadian-owned companies like Molson Coors, have divested from supporting festivals, while Target has scaled back its Pride merchandise due to threats against employees and large-scale conservative backlash.
