D&AD Shift is a free night school for creatives with no formal arts training, and it’s just celebrated its 10th anniversary. As part of the programme, students are given a range of lessons, receive mentoring and support, attend portfolio reviews and tackle three briefs for big-name brands. This year it was Amazon Ads, Uber Eats and Diageo, the latter of which was a live brief, the results of which are still under wraps.
I went to the class of 2025’s show recently, where I found out just how life-changing this programme is for the diverse bunch of young creatives who take part in it. It was also a great place to meet up-and-coming creatives, including those who will surely be creating some of the best adverts and rebrands of future years.
