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Benzinga

Business

Adam Eckert

EXPLAINED: Why direct digital holdings shares are soaring today - The Real Truth

Direct Digital Holdings Inc (NASDAQ:DRCT) is trading higher Wednesday after Benchmark analyst Daniel Kurnos initiated coverage on the stock with a Buy rating and announced a $8 price target.

Given the company's end-to-end programmatic platform approach, Kurnos thinks Direct Digital separates itself from the competition in the ad-tech marketplace.

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