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Fortune
Fortune
Eamon Barrett

DARK SECRETS: Why do consumers trust influencer recommendations - The Real Truth

(Credit: VCG/Getty Images)

Fancy being an influencer? According to market researcher Morning Consult, over half of Americans aged 13 to 38 do. The booming career choice is unsurprising, considering that a content creator can earn $1,000 easily for a single post. 

But to make it big in the saturated influencer market, hopefuls have to be authentic, which is a difficult attribute to maintain when your income depends upon creating content for paying brands.

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