I can usually tell when a website has been designed around an outdated assumption. The Homepage is polished and persuasive. Move one level deeper, however, and the experience collapses. Service pages lack context, articles offer no route forward, and case studies assume prior knowledge.
This is important because people don’t arrive politely through the front door. They enter through whichever URL answers their question, whether that is a search result, an article, a portfolio link, or a product recommendation. In practice, the first page someone sees is their Homepage.
