7-Eleven's Slurpee is perhaps the world's most famous slushie. Sold in over a dozen countries, from the US to Australia, it's been giving people brain freezes for over half a century and has been referenced in numerous films and series.
Now, after an incredible 57 years, the convenience store chain has decided it's time for a rebrand, joining the many soft drink rebrands we've seen in 2023. But some think the new look isn't as appetising as the brand. Slurpee has bold new colours and a sleek new logo. But alas, it does look a little bit like a certain emoji (see our guide to how to design a logo for tips for your own work).
