Why is Yeti so expensive? Its most expensive hard cooler costs $1,500. Let that sink in. One thousand, five hundred dollars. For a cool box. Of course, you could always buy one of its hats for $18.75. But generally, Yeti stuff is pricier than most. So, why is it?
Amazingly, Yeti was only founded 18 years ago, yet it has grown to become a massive worldwide brand, listed on the New York Stock Exchange, and boasting net sales of $1.41 billion in 2022. Not bad for a company that began selling coolers, which weren't exactly the most glamorous product at the time. However, Yeti has somehow made camping coolers cool and wrestled itself a huge share of the global cooler and drinkware markets.
