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Benzinga
Benzinga
Business
Adam Eckert

EXPLAINED: Why kidpik shares are soaring today | Vintage Vibes

Kidpik Corp (NASDAQ:PIK) shares are surging Thursday morning after the company announced a partnership with The Walt Disney Co (NYSE:DIS).

The partnership was formed in celebration of the release of Disney's "Cheaper by the Dozen." Kidpik curated four fashion boxes specifically for boys and girls to celebrate the fresh take on the classic film.

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