Dry January used to be something to endure rather than look forward to, but these days there are so many good alternatives to alcohol that it’s hard to claim you have nothing enjoyable to drink. And if there is one clear trend for 2024, it’s nolo, or no- and low-alcohol drinks.
According to a recent report by the hospitality research organisation KAM, it’s not just that people are giving up, they’re also cutting down – KAM found that 5.2 million fewer UK adults drank weekly in 2023 than in 2021, while John Lewis claims that 47% of UK adults are switching between alcohol and low- and alcohol-free drinks on the same occasion (a practice apparently known as zebra striping, should you wish to keep up with the jargon).
