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Marcel Lukas, Senior Lecturer in Banking and Finance and Director of Executive Education, University of St Andrews

THE TRUTH ABOUT: Why optimistic budgets and thinking about unusual expenses could transform your finances - The Untold Story

Make it ambitious – research shows you'll be more likely to stick to your budget. wutzkohphoto/Shutterstock

Imagine staring at your bank statement, wondering how you’ve overspent again. You’ve tried budgeting apps, spreadsheets, the envelope system and even zero-based budgeting, but nothing sticks. Sounds familiar? If so, you’re not alone – and surprisingly, the solution might be to loosen up your financial planning rather than tighten it.

Our research challenges conventional wisdom about personal finance, offering insights that could revolutionise how you manage your money. Two key strategies emerge: setting optimistic (that is, stricter) budgets and considering atypical expenses. While these might seem counter-intuitive, the evidence suggests they could significantly improve your financial health.

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