For years, the Super Bowl has been described as the biggest stage in advertising. Therefore, it should come as no surprise that a 30-second ad has surpassed the $10m barrier for the first time. But lately, it’s started to look less like a stage and more like a film set.
Scroll through this year’s Big Game spots, and you’ll notice something different. Not just bigger budgets or shinier production values, but cast lists that read like IMDb pages. One celebrity is no longer enough, and brands are stacking as many as they can into a slot that is viewed by millions. From musicians and actors to athletes and creators, it feels less like an advert and more like a cultural crossover event.
