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Fortune
Fortune
Emma Hinchliffe, Joseph Abrams

MYSTERIOUS: Why the league s founder sold to match group - What They Never Told You

(Credit: Courtesy of The League)

Good morning, Broadsheet readers! Former Supreme Court Justice Sandra Day O'Connor dies at 93, Target taps women-led brands for its nonalcoholic spirits section, and a dating app founder tackled her own risk aversion—by selling her startup. Have a productive Monday!

- Match made. Almost 10 years ago, Amanda Bradford founded the dating app the League. The app branded itself as an invite-only, exclusive place to date. It emphasized quality over quantity, was early to the paid space, and became known as a dating app for the "elite."

Bradford was a solo founder, and over the app's existence she only raised $2.2 million in seed funding. Much of her net worth was tied up in the company, and as time passed she felt herself becoming more risk-averse with the business. "I didn't necessarily want to swing for the fences and make a mistake," she said on a recent visit to the Fortune offices. "I saw myself taking less and less risks."

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