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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

EXPLAINED: Why the traitors uk s visual identity is so brilliant - The Real Truth

The Traitors UK branding in use - on an envelope seal, the app on a phone screen, on some flags.

Everyone's talking about The Traitors at the moment. Both the UK and US versions of the murder mystery game have their season two finales tomorrow (Friday 26 January) and here at Creative Bloq, we're all absolutely hooked on the UK version.

Aside from gleefully watching all the backstabbing, part of the enjoyment of the show is its visual feel. The UK version has a strong, cohesive visual identity. There's a gothic feel to it, with the creepy owl, the dark cloaks and the Scottish castle, and there's also a clear visual language that runs from everything from the simple yet effective logo with its extended stems and hooded figure (is it just me who thinks it's Claudia Winkleman?), to the app icon (Claudia?) to the design of the letters, and seal on the envelopes they're sent in. All this adds to the chilling feeling of high stakes drama, and, I'd argue, helps keep the audience interested.

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